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HEllo, I'm
Vivek Sasindran

Senior Brand Designer

About

Professional Profile

I’m a Brand Designer with a proven track record of 12 years in branding, strategy, and communication, complemented by a solid foundation of 3 years in Industrial Design. I possess a deep understanding of how to craft compelling brand narratives and cultivate distinctive brand identities that deeply resonate with target audiences. My approach is rooted in meticulous research, strategic thinking, and an unwavering passion for storytelling. This allows me to infuse brands with vitality, sculpting their unique personalities through visually captivating aesthetics and comprehensive branding campaigns.

I am enthusiastic about the prospect of joining a dynamic and skilled team where I can leverage my expertise to further elevate renowned brands.

Download resume as PDF format

SKILLS

I have extensively worked on the topics listed below and I am confident to take up any projects that involve similar scope. The skillsets include all the major aspects required to create a successful brand.

  • Insight And Analysis
  • Brand Strategy, Purpose And Positioning
  • Naming, Messaging And Brand Voice
  • Brand Portfolio And Architecture
  • Communication Strategy And Content Planning
  • Brand Identity & Experiences
  • Social Media Designs
  • Creative Slogans And Taglines
  • Brand Governance
  • Digital Asset Creation
  • Creative Content Creation
  • Print Promotional Designs
  • Digital Asset Management
  • Communication Campaigns
  • Corporate Communications
  • Brand Guideline Creation
  • Packaging And Retail Design
  • Industrial Design
  • 3D Modelling
  • UI/UX Review

Software Skillsets

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Premiere
  • Figma
  • CorelDRAW
  • SolidWorks
  • Autodesk Alias
  • KeyShot
  • Google SketchUp
  • Sketchbook Pro
  • Miro
  • Figjam
  • Microsoft Office
  • Pages
  • Numbers
  • Keynote

Experience

Over the last ten plus years, I have had the opportunity to work with various industries, brands and experts. The experience has helped me learn, improve, and deliver designs that sell.

EXPERION TECHNOLOGIES PVT. LTD

CONSULTANT - BRAND EXPERIENCE & STRATEGY

December 2021 to Till Date
3 Years 3 Months
Experion Technologies, established in 2006, with 1,500+ experts serving 500+ clients in 37 countries is a global leader in Product Engineering Services, operating from 3 development centres in India and with 8 global offices.

My responsibilities:

  • Helping shape and communicate the brand's vision and mission
  • Reviewing of internal and external communications where branding is key
  • Advising multiple teams and departments on brand guidelines
  • Lead creative projects from scratch to delivery
  • Oversee new and ongoing branding and advertising activities and devise innovative strategies
  • Align the company around the brand’s direction, choices and tactics
  • External brand partnerships and associations Co-Branding
  • Creation of corporate gifts, coffee table books, brochures and presentations
  • Assist in the hiring process, conducting interviews and candidate screening
  • Help style sales and other client-facing presentation decks
  • Brainstorming, ideation and reviewing of UX and UI projects
  • Communicating with marketing teams to ensure brand alignment
VveQ | Be Worldwide

Founder , Senior Brand Designer

March 2017 - Till date
4 Years 7 Months
VveQ|Be Worldwide is a South-India based branding company that engages in consultation, creation and campaign services that deliver optimal results. VveQ was Rebranded to Be Worldwide in 2019.

My responsibilities:

  • Strategize and position brands based on scientific research and insights to yield optimal results.
  • Design corporate identity, brochures, company profiles, digital creatives, brand guidelines, and slideshow videos to ensure brand reach.
  • Define and create a visual language extension of the brand - illustrations, icons, colours and typography.
  • Ensure consistent and cohesive design throughout the company.
  • Collaborate with Content Marketing and others to establish a clear and concise brand voice, tone, and personality.
  • Continually iterate on concepts to make the brand relevant and relatable to its audiences.
  • Prioritize work and resources across various projects.
  • Manage a team of Designers, illustrators, motion graphic artists and copywriters to produce an ideal result.
Brainwash Branding Creatives and Concepts

Founder , Brand Designer

May 2014 to Feb 2017
2 Years 9 Months
Brainwash is a South-Indian creative agency that creates impactful brands through innovative breakthrough solutions.

My responsibilities:

  • Study design briefs and determine requirements.
  • Conceptualize visuals based on requirements.
  • Prepare rough drafts and present ideas.
  • Develop illustrations, logos and other designs using software or by hand.
  • Define appropriate colours and layouts for each graphic based on the requirement of the brand.
  • Create 3 Dimensional artworks and generate high quality renders.
  • Work with copywriters, illustrators and motion graphic artists to produce the final design.
  • Test and validate creatives across various media.
Sohamsaa Systems Pvt. Ltd

Senior Industrial Designer

July 2012 to March 2014
1 Year 8 Months
Sohamsaa is a Boutique Design House focused on developing Innovative and Highly Differentiated products in the Mobility, Retail and Enterprise space. I joined Sohamsaa Systems Pvt. Ltd. as an industrial designer and later got promoted as Senior Industrial Designer.

My responsibilities:

  • Develop and style products considering usability, ergonomics and aesthetics.
  • Research and understand customer and market need to identify new design opportunities.
  • Develop and present design concepts to stakeholders using a variety of media.
  • Stay up to date with the latest trends and design languages.
  • Coordinate efforts between research, strategy, graphic design and engineering teams to deliver the final product.
  • Lead design projects and coordinate with junior designers to execute design strategy.
Ubris Designs Pvt. Ltd

Industrial Designer

June 2010 to June 2012
2 Years 1 Month
Ubris is the industrial design wing of Planet 3 Studios Architecture, Mumbai. Here I was involved in conceptualizing, designing and branding of seating systems, sports gear and personal accessories. The seating system, named Bounce, co-designed by me, won the Red Dot design award in 2011.

My responsibilities:

  • Research the various ways in which a particular product might be used and who will use it.
  • Create physical prototypes of their designs.
  • Examine materials and manufacturing requirements to determine production costs.
  • Work with other specialists, such as mechanical engineers and manufacturers, to evaluate whether their design concepts will fill needs at a reasonable cost.
  • Evaluate product safety, appearance, and function to determine if a design is practical.
  • Present designs and demonstrate prototypes to clients for approval.

Education

I have my Masters in Industrial Design from a joint programme offered by Coventry University, U.K and MSRSAS, Bangalore and a Professional Certificate Programme in Design Thinking and Innovation Management from the Indian Institute of Management(IIMK), Kozhikode, India.

Coventry University
MSRSAS, Bangalore

Masters in Product Design

2008-2010
Indian Institute of Management
Kozhikode | IIMK

Design Thinking and Innovation Management

2019 - 2020

Awards & Recognitions

Red Dot Design Award- 2011, Bounce Seating System
Young Designer Award - Ia'&'b Magazine

Portfolio

Below showcased are a few of the branding exercises I've done. I have helped over 500 brands enhance their presence through out of the box concepts helping create practical design solutions.

To view the entire portfolio, please click the below link.

CLICK HERE TO VIEW ENTIRE PORTFOLIO

Contact

I have had the opportunity to work with phenomenal people and organizations from different industries and countries. I'm looking to extend my knowledge base, seeking better opportunities and challenges internationally. If you want to know more about me and my works, please feel free to contact me.

Vivek Sasindran
SOUL
Civil Station, Calicut, Kerala
India - 673020
Phone
+91 80 89 89 00 11
Email
vveq@vveq.in

Social Networks

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Testimonials

Viswanath Parameshwaran
Founder & CEO
Logical Steps, Singapore
Vivek Sasindran is a guy who elevates your product, brand and thinking around it. Working with him had always been an enjoyable experience. He brings a lot of empathy, skill and sensibility, along with a great deal of humility. His willingness to go the extra mile is truly heartening. But, above all, every time he delivers and that too beyond our expectations.
Dr. Thomas George
Founder, Principal
LEAD College of Management, India
He can read minds! Vivek has helped us frame all our brands with excellent clarity and future vision. It's energizing to see him carve our vision into great visuals and content.
Jayaraj
Filmmaker
India
I first associated with Vivek Sasindran, for my movie 'Veeram', for which he came up with excellent design concepts. The creatives for Veeram was far grander than I had anticipated. He was part of all my ventures, including the RINFF Rain International Film Festival and MACTA Women's International Film Festival. Someone different in thinking, all his works have a philosophical dimension to them.
Dr. Mohamed Kasim
Director
Dr. Kutty’s Healthcare Pvt. Ltd.
India & UAE
I am delighted about all the work that we’ve done in association with Vivek. Vivek is flexible, approachable and is a brilliant designer. He played an important role in conceptualising our healthcare and education brands Matria and My School, respectively. I would certainly like to associate with him for future projects.
Dr. Juneiza Parveen
Director
Lekokonut, Malaysia
Working with Vivek was a great experience. Vivek is an exceptionally creative designer, and his dedication to work is incredible. The way he transformed our FMCG brand Lekokonut truly deserves credit.