HEllo, I'm
Vivek Sasindran
Branding & Strategy | Brand Management | Creative Direction & Design |
Marketing & Communication | Leadership & Collaboration 
HEllo, I'm
Branding & Strategy | Brand Management | Creative Direction & Design | Marketing & Communication | Leadership & CollaborationAbout
- Name: Vivek Sasindran
- Email: vveq@vveq.in
- Phone: +91 80 89 89 00 11
- LinkedIn Profile: www.linkedin.com/in/vveq
- Behance Portfolio: www.behance.net/vveqdesign
- Nationality: Indian
Professional Profile
I’m a Human-Centred Brand Architect with over 15 years of experience across branding, strategy, and communication, rooted in Industrial Design. My journey began by shaping tangible experiences through form, function, and empathy. With a Master’s in Industrial Design (Coventry University, UK & MSRSAS, Bangalore) and a certificate in Design Thinking from IIM Kozhikode, I built a strong foundation in user-centric problem-solving and innovation.
My shift from product to brand design was driven by a curiosity about what gives brands their soul. I realised that great brands, like great products, are shaped by purpose and designed to connect emotionally. That led me to explore the intersection of research, storytelling, and strategic creativity.
Over the years, I’ve partnered with global giants and agile startups across lifestyle, luxury, F&B, healthcare, education, real estate, and tech—helping them articulate their voice, define their identity, and connect with clarity. For me, branding isn’t just about logos or colour—it’s about creating systems and stories that resonate, endure, and move people.
Whether launching a new brand or refreshing an existing one, I bring research-led insight, strategic empathy, and design craft to every stage. I work end-to-end—from naming and brand architecture to design systems, packaging, campaigns, and rollouts.
I lead multidisciplinary teams, align stakeholders, and mentor creatives—driving design thinking across organisations. A Red Dot Design Award winner, I’ve also built large-scale brand systems that bridge culture, strategy, and emotion.
Design, to me, is intentional storytelling. Every element—from typography to tone—should reinforce the brand’s essence. I believe in details that matter, systems that scale, and stories that stick.
Looking ahead, I’m excited to collaborate with forward-thinking teams who value depth, creativity, and impact. I seek opportunities where I can contribute not just as a designer, but as a strategic partner—crafting brands with purpose, clarity, and soul.
SKILLS
I have extensively worked on the topics listed below and I am confident to take up any projects that involve similar scope. The skillsets include all the major aspects required to create a successful brand.
- Insight And Analysis
- Brand Strategy, Purpose And Positioning
- Naming, Messaging And Brand Voice
- Brand Portfolio And Architecture
- Communication Strategy And Content Planning
- Brand Identity & Experiences
- Social Media Designs
- Creative Slogans And Taglines
- Brand Governance
- Digital Asset Creation
- Creative Content Creation
- Print Promotional Designs
- Digital Asset Management
- Communication Campaigns
- Corporate Communications
- Brand Guideline Creation
- Packaging And Retail Design
- Industrial Design
- 3D Modelling
- UI/UX Review
Software Skillsets
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere
- Figma
- CorelDRAW
- SolidWorks
- Autodesk Alias
- KeyShot
- Google SketchUp
- Sketchbook Pro
- Miro
- Figjam
- Microsoft Office
- Pages
- Numbers
- Keynote
Experience
Over the last ten plus years, I have had the opportunity to work with various industries, brands and experts. The experience has helped me learn, improve, and deliver designs that sell.
EXPERION TECHNOLOGIES PVT. LTD
CONSULTANT - BRANDING & STRATEGY
December 2021 to Till Date3 Years 11 Months
Experion Technologies, established in 2006, with 1,500+ experts serving 500+ clients in 37 countries is a global leader in Product Engineering Services, operating from 3 development centres in India and with 8 global offices.
My responsibilities:
- Drive brand vision, mission, and strategy across global markets
- Ensure brand consistency and excellence in all communications
- Lead creative direction and cross-functional brand initiatives
- Deliver high-impact campaigns from concept to execution
- Formulate branding and advertising strategies for growth
- Align teams and leadership around a unified brand purpose
- Manage partnerships, co-branding, and collaborations
- Oversee creation of corporate collaterals and presentations
- Lead creative hiring and team development
- Refine sales and client decks for stronger brand impact
- Shape digital brand presence through ux/ui oversight
- Partner with marketing to ensure a seamless brand experience
.png)
VveQ | Be Worldwide
Founder, Head-Design
March 2017 - Till date4 Years 7 Months
VveQ|Be Worldwide is a South-India based branding company that engages in consultation, creation and campaign services that deliver optimal results. VveQ was Rebranded to Be Worldwide in 2019.
My responsibilities:
- Strategically build and position brands through research-driven insights and design leadership
- Lead creation of brand identities and cohesive visual systems across print, digital, and motion media
- Define and evolve visual language—colors, typography, icons, and illustrations
- Ensure design consistency and brand integrity across all touchpoints
- Collaborate with marketing and content teams to maintain a unified brand voice and personality
- Mentor and direct creative teams to deliver impactful, brand-aligned outcomes
.png)
Brainwash Branding Creatives and Concepts
Partner, Senior Brand Designer
May 2014 to Feb 20172 Years 9 Months
Brainwash is a South-Indian creative agency that creates impactful brands through innovative breakthrough solutions.
My responsibilities:
- Oversee and evaluate design briefs to define project scope, objectives, and creative direction
- Provide strategic creative guidance to conceptualize visuals that align with brand strategy and business goals
- Review and refine concept drafts, ensuring ideas meet design standards and brand intent
- Direct the development of illustrations, logos, and design systems, ensuring visual excellence and cohesion
- Establish color palettes, layouts, and visual hierarchies consistent with brand identity and communication tone
- Supervise creation of 3d assets and high-quality renders for immersive brand experiences
- Collaborate with copywriters, illustrators, and motion teams to deliver integrated creative outcomes
- Evaluate and validate designs across channels to maintain brand integrity and performance
.png)
Sohamsaa Systems Pvt. Ltd
Senior Industrial Designer
July 2012 to March 20141 Year 8 Months
Sohamsaa is a Boutique Design House focused on developing Innovative and Highly Differentiated products in the
Mobility, Retail and Enterprise space. I joined Sohamsaa Systems Pvt. Ltd. as an industrial designer and later got promoted as Senior Industrial Designer.
My responsibilities:
- Develop and style products considering usability, ergonomics and aesthetics.
- Research and understand customer and market need to identify new design opportunities.
- Develop and present design concepts to stakeholders using a variety of media.
- Stay up to date with the latest trends and design languages.
- Coordinate efforts between research, strategy, graphic design and engineering teams to deliver the final product.
- Lead design projects and coordinate with junior designers to execute design strategy.
Ubris Designs Pvt. Ltd
Industrial Designer
June 2010 to June 20122 Years 1 Month
Ubris is the industrial design wing of Planet 3 Studios Architecture, Mumbai. Here I was involved in conceptualizing, designing
and branding of seating systems, sports gear and personal accessories. The seating system, named Bounce, co-designed by me, won the Red Dot design award in 2011.
My responsibilities:
- Research the various ways in which a particular product might be used and who will use it.
- Create physical prototypes of their designs.
- Examine materials and manufacturing requirements to determine production costs.
- Work with other specialists, such as mechanical engineers and manufacturers, to evaluate whether their design concepts will fill needs at a reasonable cost.
- Evaluate product safety, appearance, and function to determine if a design is practical.
- Present designs and demonstrate prototypes to clients for approval.
Education
I have my Masters in Industrial Design from a joint programme offered by Coventry University, U.K and MSRSAS, Bangalore and a Professional Certificate Programme in Design Thinking and Innovation Management from the Indian Institute of Management(IIMK), Kozhikode, India.
Coventry University
MSRSAS, Bangalore
Masters in Product Design
2008-2010
Indian Institute of Management
Kozhikode | IIMK
Design Thinking and Innovation Management
2019 - 2020Awards & Recognitions
.png)
Red Dot Design Award- 2011, Bounce Seating System
Young Designer Award - Ia'&'b Magazine
Portfolio
Below showcased are a few of the branding exercises I've done. I have helped over 500 brands enhance their presence through out of the box concepts helping create practical design solutions.
To view the entire portfolio, please click the below link.
-
Lorol
Brand Identity & Experience -
Kappiri
Brand Identity & Experience -
Talerock
Brand Identity & Experience -
TOK
Branding and Identity -
Eight Times Eigt
Branding and Identity -
DEI
Branding and Identity -
EDHINI
Branding and Identity -
Studywide
Branding and Identity -
Prakriti
Branding and Identity -
Eight Times Eight
Brochure -
Conolly
Brochure
-
Lorol
Brand Identity & ExperienceLOROL is an international gold ornament brand based out of the Sharja Free Zone. An Indo – UAE enterprise that targets the global market, the brand is owned by a renowned business group with over five decades of experience in the relevant industry. A brand that prides itself for its classy, elegant and subtle ornament designs, LOROL is the next generation jeweler for those who regard jewelry an extension of pure human ingenuity.
-
Kappiri
Brand Identity & ExperienceKaappiri, an initiative from the makers of Kochi – Muzris Biennale, is a cultural tourism project based on the history Fort Kochi. For the branding of Kaappiri,BrainwashCreatives made use of the rich cultural diversity and historical facts of Kochi, which was in the ancient times, a busy slave trading center of the eastern world.
-
Talerock
Brand Identity & ExperienceTalerock is a resort located at Valparai, Tamil Nadu, India, around 100 kms from the city of Coimbatore. The client required a unique brand identity that reflects the experience and feel offered by the brand. How could we generate curiosity and adventurous feel at every interaction point of the brand? The most challenging aspect was how to hide all the wildlife without getting noticed at first sight. We had multiple designs, iterations, and layouts.
-
TOK
Brand Identity & ExperienceTOK, Taste of Kerala is a South Indian firm having multi-faceted business activities ranging from media to Kerala spices. Therefore, the brand needed an identity carrying the cultural flavour of the province. The design takes inspiration from the possibility of craft offered by palm leaves.
-
Eight Times Eight
Brand Identity & ExperienceEight Times Eight is a revolutionary online chess academy run by young grandmasters who has represented India at various levels of competition. We brainstormed unique ideas and strategies to position the brand in a safe and secure spot. The exercise has helped the brand attract users from fourteen countries around the globe.
-
Dei
Brand Identity & ExperienceDei is a Singapore-based Ecom business, who wanted an appealing and straightforward identity with a high recall quotient. The brand wished to have a high recall quotient in all its installations, both indoor and outdoor. Iedations were done on the frame of a shopping bag, creating a pattern that would grab quick attention.
-
Edhini
Brand Identity & ExperienceEdhini, a unit of Calicut Ayurveda Hospital and Research Centre, is a leading healthcare provider based in Calicut, India, with ground-breaking advances in holistic treatments for physical and mental wellness. Having a distinctive existence of more than a decade, Edhini has already earned reputation of being the centre that provides the best Ayurveda treatment in Kerala.
-
Studywide
Brand Identity & ExperienceStudywide is an overseas educational consultancy offering placements for UG and PG courses abroad and it is managed by experienced educational consultants, the organization. We have to create a unique identity and social media strategy to build confidence and reliability among parents and students in the highly competitive area.
-
Prakriti
Brand Identity & ExperiencePrakriti is a Montessori school based in South India conceptualized to impart education emphasizing on independence and making the students capable of initiating learning in a sufficiently supportive and well-prepared learning environment.
-
Eight Times Eight
BrochureEight Times Eight is a revolutionary online chess academy run by young grandmasters who has represented India at various levels of competition. We brainstormed unique ideas and strategies to position the brand in a safe and secure spot. The exercise has helped the brand attract users from fourteen countries around the globe.
-
Conolly
BrochureConolly Resorts stays on the foothills of Wayanad, the God's Own Country, Kerala. The spot is surrounded by serene green having all kimds of modern facilities. We created this identity that carries hilll, leisure and luxury.
Contact
I have had the opportunity to work with phenomenal people and organizations from different industries and countries. I'm looking to extend my knowledge base, seeking better opportunities and challenges internationally. If you want to know more about me and my works, please feel free to contact me.
Vivek Sasindran
SOUL
Civil Station, Calicut, Kerala
India - 673020
SOUL
Civil Station, Calicut, Kerala
India - 673020
Phone
+91 80 89 89 00 11
+91 80 89 89 00 11
Email
vveq@vveq.in
vveq@vveq.in
Social Networks
Drop Me a Line
Testimonials
Viswanath Parameshwaran
Founder & CEOLogical Steps, Singapore
Vivek Sasindran is a guy who elevates your product, brand and thinking around it. Working with him had always been an enjoyable experience. He brings a lot of empathy, skill and sensibility, along with a great deal of humility. His willingness to go the extra mile is truly heartening. But, above all, every time he delivers and that too beyond our expectations.
Dr. Thomas George
Founder, PrincipalLEAD College of Management, India
He can read minds! Vivek has helped us frame all our brands with excellent clarity and future vision. It's energizing to see him carve our vision into great visuals and content.
Jayaraj
FilmmakerIndia
I first associated with Vivek Sasindran, for my movie 'Veeram', for which he came up with excellent design concepts. The creatives for Veeram was far grander than I had anticipated. He was part of all my ventures, including the RINFF Rain International Film Festival and MACTA Women's International Film Festival. Someone different in thinking, all his works have a philosophical dimension to them.
Dr. Mohamed Kasim
DirectorDr. Kutty’s Healthcare Pvt. Ltd.
India & UAE
I am delighted about all the work that we’ve done in association with Vivek. Vivek is flexible, approachable and is a brilliant designer. He played an important role in conceptualising our healthcare and education brands Matria and My School, respectively. I would certainly like to associate with him for future projects.
Dr. Juneiza Parveen
DirectorLekokonut, Malaysia
Working with Vivek was a great experience. Vivek is an exceptionally creative designer, and his dedication to work is incredible. The way he transformed our FMCG brand Lekokonut truly deserves credit.